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Tess Talks with David Charalambous

Understanding the mess we're in - and finding a way out

David, Reaching People’s founder, has 25 years of experience consulting with multinational clients and individuals from all walks of life. Reaching People analyses the elements involved in reaching people, from cognitive dissonance to storytelling.

In this Tess Talks, I had a fascinating discussion with David about the role of behavioural sciences in the state of the world. I learned so much about the barriers that have been put in place to ensure people like me are not being heard about ivermectin and vaccine harms. David also shares practical tips about how to talk to family and friends about what’s going on in a way that overcomes resistance and opens up genuine dialogue (remember that?). If you’ve been struggling to reach people in the propaganda-fuelled world we currently live in, this conversation is for you.

You can find out more about Reaching People's free (and life-changing) weekly Zoom calls and courses at

Health knowledge for all that puts people before profits.

Tess Talks is brought to you by EbMC Squared (CIC), which is a not-for-profit organisation that is entirely donor-funded and independent of governments and corporations. Our projects include the World Council for Health, BiRD International, My Health Society, Tess Talks, and A Better Way to Health with Dr Tess Lawrie.

Your kind donations help us to continue our work to develop and communicate new ways to provide essential health for everyone. Please help us to continue this work by donating.

Thank you!


A Better Way with Dr Tess Lawrie
A Better Way with Dr Tess Lawrie
Dr Tess Lawrie, MBBCh, PhD​